Jessie Yuqing Shi

I crafted organic LinkedIn posts that triggered 8% more average engagements per post than the average of the rest of the team.

I led tremendous growth in the organic Instagram followers of the Express-News and MarketWatch during my tenures.

I grew the organic Twitter/X followers of the Express-News by 22% and those of MarketWatch by 11% during my tenures.

I grew the organic Facebook followers of the Express-News by 26% and those of MarketWatch by 7% during my tenures.

I produced nearly half of the top 100 most engaged organic Facebook posts, among other accomplishments.

I crafted social media content that helped readers understand the financial market amid an uncertain economy.

I grew the Express-News' organic social media traffic by 80% and organic social media audience by 29%.

I worked as the only social media editor for the paywalled website during the pandemic and 2020 elections.

I revamped the Twitter account of the Digital Journalism Innovation program at NYU, by facilitating more two-way conversations on social.

“After Stonewall” examines transformation in LGBTQ community. I wrote all the social posts and crafted all the social-native visuals.