Top social media posts in 2020 for The San Antonio Express-News

As the only social media editor for the paywalled website of one of the largest newspapers in Texas, I grew the Express-News' social media traffic by 80% and social media audience by 29% during my almost 2-year tenure. Below is a sample of some top-performing social content I created in 2020.

Click on the Facebook or Twitter/X icon on the top right of each embedded Facebook or Twitter/X post to see the content on the platform. Click on each embedded Instagram post to see it on Instagram.

The COVID-19 evacuees arriving in San Antonio in February:

Explanation on a newspaper's paywall decision during the pandemic (click on the tweet to read the whole thread):

A hunger crisis due to the COVID-19 economic fallout:

Local business closures during the COVID-19 pandemic:

Visits to a few comfortable homes:

The changing local business landscape:

COVID-19 frontlines in San Antonio:

Fun stuff:

The Black Lives Matter movements:

Diversity and inclusion:

Holding the powerful accountable:

Informing the public with critical info during the COVID-19 crisis:

A few heroes, well-known or unsung:

Following along the 2020 elections, nationwide and locally: