About Me
I am a master of the king and queen of storytelling: content production and audience development. My proudest moments include:
- Lead a more than 60% year-over-year growth in social visits to the San Antonio Express-News, one third higher than the average bump in social visits of all publishers using Chartbeat
- Grow the San Antonio Express-News’ year-over-year social media follower by 18% as the only social media editor of the paywalled website
- Maintained a 0.15% interaction rate for NYU’s journalism innovation program on Twitter, three times the average for that platform
- Helped Barron’s, the world's prime investing publication, debut its presence on Reddit and strategize the platform from scratch
- Doggedly investigated a California-based charity as a part of a team project and received praises from Fast Company’s editors
- Oversaw the News Literacy 2018 series on the then-latest journalism innovation, from story ideation to social media promotion
- Won distinguished national and regional awards as a staff member of TheNewsHouse.com, one of the best online student news publications in the country
In sum, I engage the right audiences with the right stories on the right platforms at the right times and in the best ways.