About Me 

I am a master of the king and queen of storytelling: content production and distribution.


I have touched every aspect of journalism. Whether it’s with words, visuals or social media, I aim for high impact with fact-based storytelling. Examples of my journalism include a dogged investigation into suspicious practices by a charity based in Los Angeles, C.A.; and an award-winning series on the economic impact of a historic stadium in Syracuse, N.Y. I also produced feature videos that lifted up new voices.


Audience engagement is my sweet spot. Through social media (Facebook, Twitter, Instagram, Linkedin & Reddit), metrics and analytics, I know how to bring communities closer to stories that impact their lives. Since I began managing the Twitter account for NYU journalism school’s innovation program, I have maintained a 0.15% interaction rate, three times the average for that platform. I helped Barron’s, the world’s premier investing publication, build a presence on Reddit from scratch as my master's capstone. I also fire up search engines (SEO), analyze editorial metrics and use the data to inform content strategies.


In sum, I deliver the right story to the right people at the right time on the right platforms - in an accurate, compelling and human-interest way.

© 2019 Jessie Yuqing Shi. Proudly created with Wix.com