About Me
For a decade and a half, informing the public and empowering the powerless have been my calling. I became a journalist to serve my audience. I obtained solid experience in business and financial journalism to help them become more financially resilient, and I have developed expertise in audience development and engagement to serve them on the right platforms and with the best content.
At MarketWatch, a leading financial news site, I crafted social media content that helped readers understand the financial markets amid rate hikes and economic uncertainty:
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I produced nearly half of the top 100 most-engaged organic Facebook posts.
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I grew MarketWatch’s organic social audience by about 10%, from approximately 6 million to 6.6 million, despite social media algorithms deprioritizing news content.
At the San Antonio Express-News, one of the largest newspapers in Texas, I served as the sole social media editor during the COVID-19 pandemic, the 2020 election, and Winter Storm Uri in 2021:
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I grew the Express-News’ organic social visits to the website by 80%, from about 2.47 million to 4.45 million.
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I increased their organic net social followers by 29%, from approximately 124,000 to 160,000.
I am constantly reinventing myself and my skill sets, while staying true to my calling to inform the public and empower the powerless through thick and thin. Let’s connect if you would like to develop a solid audience engagement strategy for your news site on various platforms.