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About Me 

For a decade and a half, informing the public and empowering the powerless have been my calling. I became a journalist to serve my audience. I obtained solid experience in business and financial journalism to help them become more financially resilient, and I have developed expertise in audience development and engagement to serve them on the right platforms and with the best content.


At MarketWatch, a leading financial news site, I crafted social media content that helped readers understand the financial market amid rate hikes and an uncertain economy, producing nearly half of the top 100 most engaged organic Facebook posts. At the San Antonio Express-News, one of the largest newspapers in Texas, I kept social audiences informed during the COVID pandemic, the 2020 Elections and winter storm Uri in 2021. I grew organic social visits to the website by 80% and organic net social media followers by 29%.


I am constantly reinventing myself and my skill sets, while staying true to my calling to inform the public and empower the powerless through thick and thin. Let’s connect if you would like to develop a solid audience engagement strategy for your news site on various platforms.

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