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Top social media posts in 2021 for The San Antonio Express-News



As the only social media editor for the paywalled website of one of the largest newspapers in Texas, I grew the Express-News' social media traffic by 80% and social media audience by 29% during my almost 2-year tenure. Below is a sample of some top-performing social content I created in 2020.


Click on the Facebook or Twitter/X icon on the top right of each embedded Facebook or Twitter/X post to see the content on the platform. Click on each embedded Instagram post to see it on the platform.


Keep the local community informed during the pandemic:





National and local politics:





The Spurs' biggest moments:


Critical information during and after winter storm Uri:



Prominent local businesses:


Important local issues:




Fun stuff::



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