Engagement Project: Queens DA Election Voter's GuideThe guide was developed by Beatrix Lockwood. I promoted it on social media, including writing all the posts and crafting all the social-native visuals.TwitterAll Tweets had a 260% average impression rate and a 6.3% engagement rate (137x the median rate on Twitter). The following Tweets are samples. Click on any of them to view the whole threads.Facebook PostsInstagramStory highlightsPublished on three separate days, the Stories had a 17% average reach rate and an over 56% completion rate.
The guide was developed by Beatrix Lockwood. I promoted it on social media, including writing all the posts and crafting all the social-native visuals.TwitterAll Tweets had a 260% average impression rate and a 6.3% engagement rate (137x the median rate on Twitter). The following Tweets are samples. Click on any of them to view the whole threads.Facebook PostsInstagramStory highlightsPublished on three separate days, the Stories had a 17% average reach rate and an over 56% completion rate.
