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  • Jessie Shi

Revamping the Twitter Account: Promotion to Conversation


Before I started to manage the Twitter handle, it was used for promoting student work only. I revamped the account and have maintained a 0.15% interaction rate and 10% organic follower growth in the past year. I achieved them by:


Recognizing guest speakers and prospective/newly-admitted students




Sharing Industry Insights




And, last but not least, still promoting work of students and alums





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