Revamping the Twitter Account: Promotion to Conversation

Updated: Dec 22, 2020

I revamped the Twitter account of the Digital Journalism Innovation program at NYU, by facilitating more two-way conversations on social.

Before I started to manage the Twitter handle, it was used for promoting student work only. I revamped the account and have maintained a 0.15% interaction rate and 10% organic follower growth in the past year. I achieved them by:

Recognizing guest speakers and prospective/newly-admitted students

Sharing Industry Insights

And, last but not least, still promoting work of students and alums

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