Engagement Project: Queens DA Election Voter's Guide
Updated:
Dec 30, 2020
The guide was developed by Beatrix Lockwood. I promoted it on social media, including writing all the posts and crafting all the social-native visuals.
Twitter
All Tweets had a 260% average impression rate and a 6.3% engagement rate (137x the median rate on Twitter).
The following Tweets are samples. Click on any of them to view the whole threads.
Facebook Posts
Instagram
Story highlights
Published on three separate days, the Stories had a 17% average reach rate and an over 56% completion rate.
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